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Are You Running the Wrong Kind of Ad?

When you create an ad on Meta for your business's Facebook and Instagram accounts, one of the first choices you have to make is what type of ad you want to run.

There are EIGHT options to choose from. And what you pick really does matter.

It can be very tempting to use Facebook's automated ads. Essentially, you are allowing the platform to choose for you. But why would you leave your precious advertising dollars up to up to an algorithm?

When you select your ad goal, you need to consider both your actions AND your potential audience's actions. What do you want your audience to do? Based on your ad goal, Meta will deliver your ad to an audience that is most likely to take that action. Do you:

- need people to visit your website?

- want to increase followers to your Facebook and Instagram accounts?

- need to make more people in your community aware of your business?

Each of these goals would require you to select a different type of ad on the Meta platform in order to get your ad to an audience that is most likely to take that specific action!

Likewise, you need to consider how YOU want to interact with customers who are clicking on your ad. Do you:

- keep your website updated with fresh content and product photos?

- enjoy answering messages from customers who have questions?

- need to increase foot traffic to your storefront?

Again, based on your goals, you'll want to choose an ad that matches that goal. If you do not post frequently on your accounts, new page followers won't be excited about your brand. If you do not check messages frequently on the Messenger platform, you may actually frustrate potential customers and damage your business reputation!

So, what will you pick?

My DIY Guide to advertising on the Meta platform walks you through each of the eight choices for your small business ad campaign. No detail is left out! It's a complete step-by-step guide to effectively advertise your small business through Facebook and Instagram -- at a price that fits your small business budget. Download it and start advertising immediately!

Need more help? I manage social media accounts and paid advertising on Meta at a scale that fits your budget and business needs. Email me at to learn more about what I can do for you!

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